Nike Air Force 1 Lux shoes was originally designed and made for the Nike Influencers and Celebrities. However, a very limited number of these shoes were made available to general public at original cost of $2000. The shoe became an instant attraction as many of the top seeded celebrities and trend influencers evinced keen desire and liking for the shoes. The pair specifically used by the top seed players became the most- sought after shoes. They were hot cakes in an auction. One pair of such shoes went as high as $5000 during an auction, organised in the New York City Niketown.